TRANSFORMATIONS
MASTERCARD CASH PASSPORT SUITE
User research and updated product design solutions to help this global giant compete with upstart FinTechs.
(Currently under NDA - waiting for the product release).
A project executed through Brillio Consultancy: I can speak to broad product, design and research objectives and techniques in an interview but cannot show work just yet.
GUMTREE PETS Proof of concept
User insights and service design transforming how Gumtree served buyers and new sellers.
A company and squad-wide project that overhauled how multiple multi-disciplinary product / design / development squads could coordinate on a sweeping initiative at speed, while coordinating and consolidating customer research insights and touch points to inform commercial targets and which features to build for a customer segment they had not effectively monetised yet.
Digital transformation and service design joining subject matter expertise with discipline expertise.
The centrepiece of a digital transformation and company process transformation that focused on positioning the company to be app-first, finishing the rebrand implementation and creating a more customer focused experiences online and offine.
NEW + EVOLUTIONS
All The Evil Bakery: Brand + AI for IRL
A start-up business built around sharing celebrations for both the big and little wins in life.
It centres around pairing sweet treats with cocktails - for at home or out in the wild. The work includes branding + AI strategy & mapping + hands-on design (mobile app, printed books, packaging) and commercial strategy development.
Overhauling a CMS and the visual output it produces for a large, co-located news org.
Updating and redesigning news content modules for web and app to be more flexible, more engaging, and provide more organic integration and navigation between Racing Post's news section and their data focused content. The goals were to boost readership and breakdown usage silos across the product.
Engaging a growth audience by fundamentally changing their experience with racing data.
A project centred around engaging a non-expert racing audience at the track, in print, online and in bookmakers - all fundamentally supported by extensive research and multi-channel testing. A highly success piece of research strategy, experience and product design and cross channel, cross client collaboration.
LEADERSHIP + SCALING
Building research informed strategy
Transforming a company's approach to customer insights.
A case study centred around my efforts to build up a customer-focused, qualitative (and later mix method) research function into an organisation that had leaned on heavily subject matter expertise and their own love of the sport to inform product features and customer engagement. These efforts led to better, more actionable and effective insights that boosted the bottom line.