I'm Charmaine Wyland, a strategist, a systems thinker, insights wrangler and creative executor with over two decades of experience marrying user and customer behaviour with commercial or organisation goals in ways that really push things forward. I have an extensive background in design, research, team + project leadership, and de-facto programme management - so, I can either take on a project and run with it or be dropped into a team to collaboratively hash the best ways to handle when your business meets the humans who interact with it.