Gallery + Case studies
TRANSFORMATIONS + NEW PROPOSITIONS PROJECTS
GUMTREE PETS POC
User insight transforming how Gumtree served its buyers and sellers.
A company and squad-wide project that overhauled how multiple multi-disciplinary product / design / development squads could coordinate on a sweeping initiative at speed, while also utilising new user mindset research and quick fire insights to guide and align commercial targets and inform which features to build for a customer segment they had note effectively monetised yet.
Digital transformation joining subject matter expertise with discipline expertise
The centrepiece of a digital transformation and company process transformation that focused on positioning the company to be app-first, finishing the rebrand implementation and creating a more customer focused user experience. All of this while also overhauling how the Racing Post's entire business worked with digital product, design, research and news / data content.
All The Evil Bakery: Brand + AI for IRL
A side business built on help people have lovely IRL experiences
This business concept has multiple extensions (many still in progress) all built around sharing celebrations for both the big and little wins in life. It centres around pairing sweet treats with cocktails - for at home or out in the wild. the work include branding + AI strategy & mapping + hands-on design (mobile app, printed books, packaging) and commercial strategy development.
DIGITAL PRODUCT EVOLUTIONS
Updating and redesigning news content modules for web and app to be more flexible, more engaging, and provide more organic integration and navigation between Racing Post's news section and their data focused content. The goals were to boost readership and breakdown usage silos across the product.
Bringing an offline audience into a dynamic, useful and deeply nerdy digital experience. A case study showcasing a journey of adoption by mostly offline betting punters to a more useful digital information tool that helped them enjoy racing onsite at the bookie or the track even more.