STARVE THE BARDS?
Because in the end, people don't want to read to get stuff done. Like in the movies: Show, don't Tell.
This is a reminder to myself and others to starve ourselves of bloated prose and explanations - make it simple, make it enjoyable, make it punchy and memorable.
MY MISSION
To bring collaborative, customer-focused strategic consultation that can actually be implemented by your team for real results… without the big 5 price tag. I help companies tease out the nuance out of their customer research that reveals the BIG opportunities, to suss out where in their customer engagement companies are leaking customers, revenue and brand positioning and provide real ways to fix those issues. I focus on branding, marketing, product, CRM, CSR and every other customer touchpoint to get the full picture of what's going right... or not!
The number of people who can be your customers is not infinite.
Let’s try to get as many as we can and get them to stick around (and spend money with your company!) I want to help companies find the ways to truly stand out in the industry by helping them focus on the customer experience and long term engagement alongside their short term revenue or engagement goals.
I like to work with companies that treat their customers like people vs not faceless revenue lines on a spreadsheet. In this age of AI where production is getting cheaper and the output often more mediocre, the human connection side of business is becoming a key differentiator - my mission is to help companies harness the ways they can lean into that connection with their customers.
WHY HIRE ME
Service design and operations alignment
Go through ALL of your business’ customer touch points to help highlight areas of opportunity and improvement, help define who in the company owns what, and provide direction on how to bridge the digital with the physical parts of your business.
Customer / user insights assessments
Go through the data and insights you’ve been using or commission new research and contextual inquiry to discover new or missed opportunities buried in the nuance. Then take those insights through a Human Centred Design lens and filter them through KPIs.
Product and CX / experience design
Both leading and providing hands-on design for digital products or larger experience projects, collaborating with all teams involved to put out the best, most engaging product and experience they can within the restraints given.
Alignment for company positioning
Getting every part of your business on the same page by ensuring your branding, messaging, products and services all feel like they're coming from the same company. (P.S. I'm an ace at big rebrand implementations!)
Companies and clients I've worked with
Sectors I've worked in
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Travel
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Media
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Sports news
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Automotive
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FinTech
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Delivery logistics
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FMCG
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E-commerce
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Marketplace
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Luxury goods
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NGOs
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Charities
Need me to lead a project?
Check out my leadership deck
More about my experience
Check out my LinkedIn profile
Sharing thought-leadership on… leadership
In this episode with the wonderful Adam Jennings, I reflect on my serpentine career path, share what it really takes to grow high-performing teams, and offer a masterclass in navigating change with empathy and clarity. We discuss design maturity, rebrands, AI’s impact on design, my proudest work, how I stress-bake my way through deadlines, and why I'm alway fascinated by how people think.
Specious Spaces: Bringing UCD thinking to public spaces
A side project I've been working on is a Substack related to the effects of public art, architecture, city planning and civil engineering can affect us all, often in ways we don't consciously realise. I explore how they can affect people's notions of community and also the longer term political impacts of public spaces that focus on community building and inclusion vs those that do not.
Location
London, UK
Copyright
2026. All rights reserved.