Leadership & Ops
CREATIVE LEADERSHIP
A proven track record of providing strong creative vision, strategy, structure,and process management for digital product design and research teams. I enjoy and excel at managing creative teams for optimum performance, creativity, productivity and output through direction, mentoring and advancement oppportunities.
BRAND COHESION SPECIALIST
An expert at shaping brand position and assets to capture USPs and company values. Ensuring brand assets work across all media and customer touch points, accessibly. Translating a brand from offline marketing assets to digital touchpoints and optimising implementation for speed and scale for multiple multi-national brands and products portfolios.
HUMAN FOCUSED STRATEGY
Strategising, creating, directing, designing and evolving full digital experiences with a user-centred, research backed approach. Utilising hands on and AI methodologies to innovate and optimise. Collaborating with product, tech, content and marketing on ways to ensure quality and consistency across the full customer experience.
What I can bring to the table to your business or any problem-solving endeavour. This is my “leadership deck” describing my approach and outlining my unique experience in regards to leadership, problem-solving, creative chops and understanding the full customer experience.
Raising a company’s design and user research maturity at a fast enough pace to take on a massive digital transformation piece, that would affect nearly the entire company, is no mean feat. Here were the challenges and my approach.
A case study centred around bringing in and building up a research function in one company and re-gearing how UX research worked at another to help make key users insights understandable, actionable and valuable to the business.
A POC project I led to test how well multiple squads could coordinate on a sweeping initiative at speed while also utilising new user mindset research and quick fire insights to build features for a user set they had yet to monetise.
Let’s Work together
I am currently available, so contact me for contract or permanent work.
Location
London, UK
Copyright
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